As you browse the shelves, you start to notice other products that seem attractive enough at first glance. However, whether you need it or not, their packaging is decorated with exquisite graphics, colors and fonts, which makes your purchase decision obscure, and you can’t miss the opportunity to open the packaging with your own hands.
Product packaging design is creating the outer surface of the product, such as a box, can, bottle or any container.
Business owners usually think that packaging design is only part of the material that guarantees product safety. But great packaging design is a storyteller. They even provide sensory experiences such as sight, touch, and sound.
Packaging design helps consumers understand the purpose of the product, how to use it, who it uses, and whether to buy it. This is why consumers cannot stop themselves from buying new products from the shelves.
Packaging design plays a vital role in attracting new consumers and becoming the favorite of old consumers. It can also help you stand out from your competitors.
If you want to create a successful packaging design and steal customers from competitors, you must first understand its characteristics.There are all kinds of products on the market, from food to daily products to cosmetics. The consumer market is flooded with similar products from various brands.Brands design packaging based on the products they serve, but they also make sure that their packaging stands out from the crowd.The following are four popular packaging design types that can help brands win more consumers and win in fierce competition: Straight Tuck End refers to a lid that folds back from the top and bottom to provide a clear brand display from the front of the box.As the name suggests,display boxes are very good at displaying your products and making them stand out on the shelf. Gable bags and boxes are known as leaders in luxury packaging. They have a stable structure that helps the product to stay together without spilling. Four-corner beer is a four-corner design-including a tray and a box, which can hold four shapes such as cans and beer. Hexagon beer also has a four-corner design, but has a two-fold lid that can hold six things (such as cans and beer) together.
The sleeve box is a two-part structure-the wall-mounted tray is easy to slide into the folding carton. It can protect the product from any possible damage. Pillow box is a kind of packaging designed into a pillow shape. It closes from both ends and is easy to assemble. There is a main lock on one side of the foot lock box with four fixed flip covers for storing heavy objects and keeping them in order. The bottom box has a three-step formula to close the box. It looks similar to the folding end and provides additional security to ensure product safety. The company’s sales depend on many factors, including competitive prices, promotional materials and product quality. Among them, packaging design is an important factor that needs to be considered in your marketing materials. The shelves are full of similar products. Some of them are easily eye-catching, while others remain on the shelf until expiration. Simple and clear packaging design can prevent your products from being ignored. It provides instant information that customers seek. Take a look at the packaging of this Mandarin Natural Chocolate Bar. Feel the attention it attracts with its simple elegance and flavor performance. For years, brands have used color psychology to attract potential customers. Packaging design is no exception. An attractive logo and the correct color combination of the packaging design influence the user’s purchase decision by triggering their emotions.For example, Truck King uses yellow and blue to trigger playful and authoritative emotions. In addition, it gives the impression of a trustworthy brand.
The good news is that with a pop-up personalized packaging design, you can leave a similar impression on your customers.
Method is a soap and detergent supplier that uses transparent bottle designs for each product category. It allows colors to shine through the transparent bottle and creates a rainbow effect through custom designs.With the continuous development of technology, customers are becoming more and more cautious about brands. They don’t just buy things based on attractive colors. Trust is equally important to them. Fortunately, the authentic packaging design provides enough space for your product to build trust and turn visitors into customers. With trustworthy packaging design, you can provide information that matches the value of your brand and provide a seamless experience for your customers.
Watusee Foods is a manufacturer of healthy snacks. Named after its name (Wat-u-see), it creates a packaging design consistent with its brand name and conveys a healthy snack selection message. Research shows that only 30% of consumers remain loyal to their favorite brands, while another 70% of consumers are lost due to packaging designs of other brands. Research also shows that if you look at a product for more than three seconds, even if you don’t plan to buy it, there is a 60% chance of buying it. The shelf impact packaging design combines graphics and timed exposure, allowing shoppers to position products themselves as if they were making a phone call.
Functional packaging design is to add more tools to the product for various purposes. For example, add a squeezer to toothpaste. It improves consumer product interaction and provides them with a real experience.
Post time: Jul-01-2021