Innovation and development prospects of packaging boxes

In the past 20 years, with the continuous update and iteration of the Internet, mobile terminals, and big data, consumers and brand owners have received a more positive response to the demands of packaging and printing. The traditional business model uses industrial-scale production to reduce costs, but the appearance and taste of the same products produced in batches are contrary to the individual needs of people. Therefore, more and more personalized packaging and personalized products have sprung up. For example, the “unmanned supermarket” adds RFID chips to the packaging to sense and identify the goods; Oreo introduced the biscuits into the complimentary music box, and you can hear a variety of different music; Jiang Xiaobai’s personalized network is deeply rooted in the hearts of the people Buzzwords, etc. These products use packaging as the entrance and incorporate different forms of interactive modes, accurately hitting the market and consumers’ individual expectations, and winning both reputation and sales.

From the perspective of a business, there is much more than just choosing which way to interact. In the process of product sales, different needs such as anti-counterfeiting, traceability, online and offline marketing, and promotion methods will be encountered, and intelligence based on QR codes, RFID/NFC tags, digital watermarks, AR augmented reality technology, and big data analysis Packaging solutions can escort products from production to sales in all directions. The use of smart packaging technology brings more accurate market forecasts, more realistic sales plans, less or even zero inventory, convenient product use and after-sales, etc., so as to provide consumers with more assured products and a more transparent production process. Consumers enjoy more services, even if they need to pay higher costs, smart packaging is increasingly accepted and tried by brand owners.

In today’s market, no paper processing plant will ignore the sustainable development trend of the carton and carton packaging industry. Although we have realized the importance of sustainable development and saw its tenacious vitality under the economic crisis, it is not enough to know what sustainable development is and why it is important. We must find the right way to achieve sustainable development. method. The carton industry needs to keep up with green development.